Split-second decisions at the supermarket

One and a half seconds. In that time the packaging’s message must reach the customer if they are not to look away and choose a competing product from the supermarket shelf. By measuring customers’ eye movements, a research group at the Humanities Laboratory has discovered that we look at no...

What do we know about our choices?

Research at Lund University shows that the majority of us can argue for choices that actually contradict a decision we have just made. The phenomenon is known as choice blindness. Using tricks inspired by professional card magicians, researchers at Lund University have revealed that a lack of detailed thinking lies...